USPS household diary study FY2010 "Deliverables"
Mintels director of insurance consulting Gary Wooley
Deliver Magazine Vol 8, Issue 1 Feb 2012
Think Shapes Mail of Tampa Fl
The Internet; made for Direct Mail
Lester Wunderman-seen as "Father" of direct mail
David Ogilvy-developed new advertising discipline, direct marketing
Seth Godin-launched concept of Permission Marketing vs interruption marketing.
Don Peppers-introduced term one-to one marketing in 1993 and is recognized as the leading authority on customer based business strategy
Magazine-"Return on Investment" from Peppers & Rogers
1 to 1 case studies, business models, trends. Visit www.1to1media.com
USPS-designing letters in reply mail
Sappi-Designing for Digital-visit www.gain.net
Daniel DeJan-National print & creative specialist from Sappi Fine Papers
Sappi Fine Paper North America's "Life With Print" industry research
New Page-Response Project Case Study
Some info was also obtained from McKay Envelope Company-Envelope Matters.