Tom Kubinski
Printing Consultant
tkubinski@sextonprinting.com
Direct: (651) 255-1225
Fax: (651) 457-7040
Cell: (612) 760-3700

Mary Albers
Customer Service
mkc@sextonprinting.com
Direct: (651) 255-1255


www.sextonprinting.com
250 East Lothenbach Ave.
Saint Paul, MN 55118
Phone: (651) 457-9255
Fax: (651) 457-7040
Toll Free: (800) 388-2914


Branding - 22 Laws Of
Brand Warfare
Creative Coatings Techniques
Desktop Techniques
Digital / Variable Printing
Direct Mail Raise Response, Lower Costs
Duotones-Tritones-Quadtones
FSC Certification
For Direct Marketers
In House Mailing Capabilities
Ink Tour
Paper Mill Tour
Picking the Right Paper
PDF Formats
PDF Info & Quark vs. InDesign
Postal Increases & Requirement Changes
Post it to the Web vs. Print
Press Check Tips
Save Disk Space
Top File Issues
UV Burn
Ways to Save Money
What Sets Sexton Apart?
Why Print in a Down Market?
Why Work With TK?

November 2006 Issue TK'S Korner

Duotones, Tri-Tones, CMYK Quad-tones

Michelle asks, "How do you set up Duotones?"

Todd is wondering, "What are my options for proofing Duotones and why do they look different when on press?"

Well, you are not alone and it has been difficult to understand these techniques little alone visualize their effects.

It is important to realize, for example, that duotone effects can vary considerably, dependent upon the intensity of color showing through, thereby permitting a choice of effect without a change of ink.

There is no doubt that the printed effect can be varied endlessly, either by manipulating the tonal scales of each halftone, or by utilizing different inks and paper. The combinations are many, and each changes the effect slightly.

For example, the combination of certain inks will sometimes change a color. Yellow and black often become brown in appearance.

Yet, no matter how important ink is, it is only as good as the paper it's printed on. Thus, there will be a difference when you print these effects on an uncoated versus coated sheet. Lets not forget the line screen as well.

With all that said and done, I will attempt to take you down a proven path that has produced great results and given many an excellent idea of what they will get when on press.

Step One: Scan your image(s) as four color images to capture all the values. If you only scan as a halftone, you'll loose many values that can take your image/design to the next level.

Step Two: Convert your image(s) to grayscale.

Step Three: Group all images into three different categories; Dark , Medium and light Images.

Step Four: Select your Primary or Dominant color as well as your Highlight or Secondary color. -in this case, we are using Pantone PMS 300 and black

Step Five: Create your Bell Curves for the Primary & Secondary colors. Note, you will want to create a specific Bell curve for each one of the groupings or your Dark, Medium and Light images. It is best if you keep the curves as normal as possible. Meaning curves and not zig zags. That is the reason for creating curves for each one of the groupings. By having a master curve, you have created a look that now can be manipulated to fit the image better without recreating it from scratch for each image. In addition, you will have a better chance of keeping them similar throughout the piece.

Step Six: Then drop each image into the curve that it belongs to. If you don't like the result for that particular image, it is ok to make adjustments for each image by changing the curve in the Highlights, Mid-tones or Shadow.

Step Seven: Proofing. Before we discuss your options, it is important to state that you have been viewing these on a illuminated RGB monitor and now will be going to a CMYK printing format. There will be differences right off the bat. With that said, you have the following choices:

  1. The least expensive and least accurate, is a laser proof on uncoated paper
  2. Then comes an Epson, etc
  3. The Contract Matchproof gets you closer, yet is still a CMYK version
  4. Going to film outputs and having a Cromalin made is your best choice other than a press proof (which is usually cost prohibitive). What a Cromalin proof is; is ink toner that can be mounted onto the actual stock that you are going to print on. When going this route, it is wise to have all images put up on one sheet at actual size and to have enough toner made of each color for at least two sets of proofs. These proofs are charged out on the amount of material and mixings, and since you will probably make adjustments after viewing the first, you will at least save on the additional mixings.
Step Eight: Now that you have the proofs all approved, you're ready for the press check. Keep in mind that there still will be a var iance of what you'll get on press versus what your proof has shown you. Yet, you at least have a better idea of where you'll be.

These steps may be taken for Tri-tones, Quad-tones as well. Yet, each subject, PMS color and stock will dictate what additional steps will be necessary.

Also, it is important to mention that Metalic inks do gain/spread and will require you to pinch back the dots accordingly.

Pantone has an excellent tool available (Doubt-Free Duotones) that actually has a wide selection of Bell curves all ready created for you to simply drop in images. It is a five-CD set providing access to 11,000 Adobe Photoshop duotone curves for over 900 Pantone Colors. You can call them at 888-726-8663 or visit their web site at www.pantone.com. While there, you may wish to view all the other tools they have available.

Another fun and exciting tool, is from Sappi called Choices. I have scanned it in to give you an idea. Here they have taken one image and broken it down to sections that represents a CMYK quad-tone. Each section has then been detailed out for you on how it was created in the Highlights, Mid-tones and Shadow areas for each CMYK percentage. I do have this available to show you if you are interested. Just give me a call and we'll get together.

Referrals are greatly appreciated. If you know someone who I should contact, please let me know.

If you would like to join me on one of our upcoming tours, if there is something that you would like me to address, or if you know of someone who might like to receive TK's Korner, please let me know via e-mail at tkubinski@sextonprinting.com or phone. Take care and have a great day.

Successfully,
Tom Kubinski-Printing Consultant