TKs Korner Masthead

June 2013

In-House Mailing Capabilities

10 ways Sexton Printing helps you maximize efficiencies in your mailings

1. Address Coding/Standardization/Delivery Point Validation (via CASS Certified Software)

2. Postal Presorting (via PAVE Certified Software to maximize postal discounts)

3. Merge/Purge Services

4. NCOA Processing, ACS, Ancillary Service Endorsement

5. List Hygiene and Enhancement Services (i.e. Database Restructuring)

6. List Evaluation and Error Reports

7. Mailing Strategy Consultations

8. Single Source Control and Convenience

9. Ink Jetting

10. Wafer Sealing

Meeting growing postal challenges, while providing added control and convenience, encouraged Sexton Printing to work closely with customers and the Post Office to develop effective mail distribution strategies aimed at getting materials delivered quickly and cost effectively.

Often the solution is not a single action, but a relentless pursuit of many small improvements along the process that make a big difference in costs, efficiencies, and speed of delivery. Today, the price of mailing magazines, journals, newsletters, catalogs, and other printed materials can significantly affect an organization’s bottom line.

As a result, you (the mailer) need to take a more comprehensive look at your objectives—considering everything from the date a printed piece needs to arrive at its final destination to mailing frequency and format issues.

Sexton Printing has been involved with mailing in many aspects for more than 25 years. Our niche has always been and continues to be publications, periodicals, and direct mail.

We take a consultative and comprehensive approach TO EACH ONE OF OUR CUSTOMER’S COMMUNICATIONS NEEDS with an emphasis on PROPER DESIGN FOR PRINTING, as well as MAILING REQUIREMENTS. In addition, we evaluate the integrity of your list, checking for problems such as improper address formatting that can negatively affect mail processing.

The first time we process your list, you’ll receive these free items

An error report, which lists any addresses unsuccessfully matched to the national database

• A list of addresses with invalid zip codes

• Recommendations to help you improve your list preparation and achieve maximum list integrity

One particular win-win situation has been with a new client who had been doing the same mailing with another printing company for the previous two years. We suggested going to a heavier stock for a cost of $1000 more in paper that yielded a savings of $3000 in postage. Mail reclassification continues to reward automation-compatible mail with discounts that are intended to compensate mailers for their preparation investments. (Mail not conforming to automation standards pays a premium or surcharge.)

Address Quality Standards

In order to receive automation discounts for either First Class or Standard Mail, mail lists must have been updated within 95 days of the mail date via NCOA, Address Requested, etc.

All zip codes on mailings must be accurate to qualify for presort and/or automation discounts. PAVE (Presort, Accuracy, Validation, and Evaluation) Certified Software is recommended.

Carrier Route mail must contain addresses that have been successfully matched to the most current USPS national database using CASS Certified Software. Coding must be performed within 90 days of the mail date.

For all other automated pieces, coding must be performed within six months. USPS-approved documentation is required in all cases.

Sexton performs CASS Coding/DPV Verification for every mailing.

A recap of some old and new requirements

BRC/Postcards—Minimum 3.5" x 5" and Maximum 4.25" x 6"

NOTE: What’s important today, in order to be machinable, is that the piece must be at least 7 points thick up to 4.25" x 6". Otherwise, you will lose automation discounts and pay a surcharge. Some 80-pound stock will satisfy this requirement, while others will need to be heavier. Please make sure to double-check this!

Letter, No Folds—Minimum 3.5" x 5" and Maximum 6.125" x 11.5"

Letter, Folded—Minimum 3.5" x 5" and Maximum 6" x 10.5"

For example, a 6" x 9" postcard falls into the Letter category.

NOTE: The piece must meet the aspect ratio (relationship between the height and width) to be machinable. Weight also is a factor and depends on the specific postal classification.

Flat—Height: Minimum 5" and Maximum 12", Length: Minimum 6" and Maximum 15"

NOTE: A design must is a particular orientation between final folded/bound edge and any intermediate folded/bound edge. Thickness must be 3/4" or less. Weight for First Class =13 oz max, Periodicals = 20 oz max, Standard = less than 16 oz, Bound Printed Matter = 20 oz max.

Helpful mailing resources

You can get PDF mailing information from our website at or by following these links:

Mailing Specifications: Flats

Mailing Specifications: Folded Self-Mailers, Stitched or Bound Mailers

Mailing Specifications: Oversize Postcards and Envelopes

Mailing Specifications: Postcards

Mailing Panel Guide

Permit Specifications

Still confused? Don’t worry.

Sexton Printing offers complete in-house mailing services and we’re in compliance with the rules and regulations of reclassification.

Most importantly, we’re fully committed to helping your organization develop an effective strategy to reduce mailing costs and speed delivery. We’ll maximize your presort discounts through our PAVE and CASS Certified Software, then ensure you gain all postal advantages possible.

NOTE: We have a processing form that collects in-depth instructions for projects you feel need to be detailed.

Bonus content

Here are some scanned charts of various envelopes along with their names, sizes etc. This may assist you with future projects and the inserted material sizing.

Click for larger version

Click for larger version

Click for larger version

Before we go...

If you have a production issue not discussed above that you would like me to address, or a project that needs to be looked at, please give me a call or send me an email.

As always, I will do whatever it takes to ensure you receive the best value for every marketing dollar you invest.

Connect with me on LinkedIn

You can also check out my profile, join my network and view more client comments on LinkedIn at:

Referrals are greatly appreciated. If you know someone I can help, or who might like to receive TK's Korner, please let me know.

Take care and have a great day!


Tom Kubinski

Printing Consultant Who Helps You Make Good Impressions
Direct: 612-278-1568
Cell: 612-760-3700

Did you miss an issue of TK's Korner? Click below to view!

Branding - 22 Laws Of
Brand Warfare
Creative Coatings Techniques
Desktop Techniques
Digital Printing - Variable Data or Business Development
Direct Mail Raise Response, Lower Costs
Everything You Wanted to Know About Ink
FSC Certification
For Direct Marketers
In House Mailing Capabilities
Ink Tour
Paper Mill Tour - Coated
Paper Mill Tour - Uncoated
Picking the Right Paper
PDF Formats
PDF Info & Quark vs. InDesign
PODi - Digital Print Success Story
Postal Changes, Mailing Requirements & Rates
Post it to the Web vs. Print
Press Check Tips
PURL - Avoid Dog House Campaign
QR Codes
Save Disk Space
Social Media -- The Basics
Social Media vs. Print
Top File Issues
UV Burn
Ways to Save Money
What Sets Sexton Apart?
Why Print in a Down Market?
Why Work With TK?

Tom Kubinski
Printing Consultant
Direct: 612-278-1568
Fax: 612-334-5879
Cell: 612-760-3700

Sheila Stai
Customer Service
Direct: 651-255-1222
1109 Zane Avenue North
Minneapolis, MN. 55422
Phone: 612-375-1150
Fax: 612-334-5879
Toll Free: 1-800-230-2828

Did you miss an issue
of TK's Korner?
Click to view!