|
January 2020 What Sets Shapco Apart?
NEW Perfecting Press added to Shapco’s vast offerings. We're excited about our new 8 color Perfecting Press with 2 Sided UV Coatings (one of few that has coatings BOTH sides) Komori Perfector 40". This will give you even greater run options for your medium to higher quantity page counts and run lengths. Making Shapco a great option over half and/or full webs. Being Sheetfed, you gain a higher quality as well with our ability to stop and start during production if needed to adjust color or other issues. Shapco’s mindset is, “If you dream it, we can print it! Our team has the experience to make every project exceed your expectations while staying on schedule & within your budget.” Shapco prides itself on nimbleness, personal attention to detail, and data security not found with many competitors, large or small. This is crucial for industries such as: Healthcare, Education, and Financial Services. I enjoy helping my clients make the most of what Shapco has to offer under one roof. Those who want to go above & beyond traditional print services, I can help launch integrated marketing campaigns offering: marketing consulting, data-driven, 1-to-1 variable communication, channel synchronization, real-time data analytics, optimized fulfillment logistics including web-to-print technology & more. My clients benefit from a streamlined production workflow, reduced costs & complete control gained from having a single point of contact. Quality Control 
Shapco’s quality is held to highest standards via independent audited GRACoL 7 certified to ensure the closest and most consistent color match on our presses. G7 Certification G7 is a revolutionary process developed by IDEAlliance and is based on principles of digital imaging, spectrophotometry, and computer-to-plate technologies. It breaks from tradition by focusing on colorimetric data for gray balance in the mid-tones rather than on densitometric values for each color. G7 is named for this calibration technique and its 7 required ISO ink colors. More information can be found at http://www.idealliance.org/certifications/g7-master-qualification. Continual education and recertification is required to maintain G7 status. Shapco has committed personnel and resources necessary to maintain our certification. CIP4 Cooperation for Integration of (Processes in, Prepress, Press, and Postpress). This means that all the settings for color are transmitted directly to the presses once you approve your proofs. This makes for faster and more economical press checks! Shapco’s color calibration method is held to the highest standards, ensuring consistency and repeatability across printing equipment and substrates, which means that your finished print materials will look great, and will be virtually identical from proof to press and from press to press. Security Compliance Assurance 
Your data’s in good hands!! Shapco, is SOC2 & HIPAA HITECH We’re audited in 4 key areas:
Shapco’s facilities, personnel, systems, and procedures have all been rigorously audited against the latest security benchmarks. Audited SOC 2 & HIPAA HITECH Certification:
Whether PHI materials, financial information, or promotional lists, it’s critical to keep sensitive data out of the wrong hands. That’s why organizations like Healthcare Companies, Universities, and Financial Institutions entrust Shapco with their vital information. Beyond unmatched nimbleness and attention to detail, we help our customers manage their third-party security compliance needs too. Check out the capabilities below that make Shapco stand out 
Did you know? Besides Design, Prepress, Printing, Mailing, and Fulfillment, we have even more services under our roof:
Our customers benefit with streamlined production, reduced costs, and complete control gained from a single point of contact. In addition, estimates and billing practices are fast, and accurate. We partner with our clients and help them improve their overall marketing effectiveness using multichannel and measurement technologies. The results of this partnership include relevant conversations with your audiences through an effective and efficient workflow—generating more interest, increasing response rates, and ultimately maximizing ROI for every marketing dollar invested. Testimonials “Shapco Printing is my #1 printer! We’ve worked together for over 26 years and this alone is a testament to their continued excellence in print, color and production capabilities. Their attention to detail and customer service is top notch, which makes my job easier!!”—Karen “I oversee our enterprise relationship with Shapco and work with them closely on all our print projects. Their knowledge, guidance, and expertise consistently result in outstanding final product. Plus, Shapco delivers on time, on budget…always. Their unique ability to uphold strict quality and service expectations, while continually to find way to help us save money, has earned them a great deal of respect from our organization.” –Jayne Prepress At Shapco Printing, our prepress professionals are the key to our success. Averaging over 20 years of individual experience working with numerous complex projects, our staff takes pride in preparing your job for print, and producing an award-winning piece worthy of admiration. The technology behind our success is second to none. Being one of the first printing companies in the country to implement Direct-to-plate system, we know how important it is to be a pioneer in new and innovative developments that transform our industry. From powerful desktop workstations to our ever-growing server data center, Shapco has made a tremendous investment in the newest, fastest, and most reliable infrastructure in the printing industry. Since the invention of PDF, Adobe has created a powerful standard in document handling. Our Heidelberg Prinect PDF workflow complements Adobe and takes that to the next level. Prinect allows us to apply color management, trapping and other options to your PDF all while maintaining the integrity of the original document. Industry standard GRACoL 7 color management is seamlessly applied to every page ensuring the widest gamut and most vibrant color available on the press. Trapping is fully automated and nearly a concern of the past. Utilizing complex mathematic equations, Prinect will figure out how to trap the toughest pages allowing for a gap free fit on press. In extreme situations, operators are able to edit and manipulate traps if necessary. Within the workflow, the same PDF that will be used to make the final printing plates is used in the proofing process. Our proofing systems are rigorously monitored and calibrated continuously to make sure they are accurate. Digital imposition allows us to arrange PDF pages into a variety of layouts for our numerous presses. Whether changing sheet sizes or fixing that elusive typo, modifications can be made easily and quickly at any time in the process. Our fully automated Heidelberg Suprasetter digital imagesetter exposes thermal aluminum plates at a rate of 28 plates per hour. At 2540 dpi output, we are able to successfully image high line screen output as well as stochastic and hybrid screens. The plates are perfectly registered to each other, saving a huge amount of time and material at press make-ready. Creative Design Shapco offers creative design services for a one-time project or an on-going basis. Professionally trained designers have experience working across a broad spectrum of industries including Healthcare, Higher Education, Construction, Food and Beverage, Financial Services, and Medical. We are also available for communication and brand counsel, design recommendations and best practices. Press Equipment Shapco Printing is proud to offer a complete range of printing capabilities to our customers: Conventional, Digital, and VDP (Variable Data Printing). 
Conventional Features:
Shapco’s print quality is unquestioned. Shapco offers you 5 Komori Press’s; 1-8 colors, with 3 having UV and 1 being a Perfecting Press with UV coating BOTH sides. Printing on paper, plastic, cloth and other unique substrates. Can print up to 38-point board stock as well. Whether you want Aqueous, Strike Through, Soft Touch or UV, it’s all in house. Giving you brilliant printing quality and excellent production efficiency for long runs. Our work-horse Komori presses are automated with in-line quality controls, prepress-to-press integration, plate hangers, wash-ups and stock changeover capabilities. Utilizing UV inks and interdeck dryers, hickey-free dampening system, ATS Spectro Densitometer and extended delivery system. Digital / Variable Data Printing 
HP Indigo 10000 Digital Press The 29-inch format HP Indigo 10000 Digital Press performs with exceptional print quality, substrate versatility, and production flexibility. This robust press is an easy fit for all your small to medium print runs utilizing a wide variety of applications. Special Effects:
HP 7600 digital press Other Digital Press
Ideal for:
How does digital printing differ from conventional offset printing and why is it fueling the growth of one-to-one marketing using Variable Data Printing (VDP)? VDP is a form of on-demand, database-driven printing in which elements such as text, graphics, and images may be changed from one printed piece to the next without stopping or slowing down the press. Marketers now have the ability to target messages more precisely than ever before. For more information on VDP, please visit http://tkskorner.com/january24.html. I can help, Shapco can help, digital printing can help, one-to-one marketing can help! Implement engaging one-to-one promotions, provide cross-media campaign measurement, and even streamline your entire marketing supply chain. Shapco Printing has been providing digital, variable-data printing for many years now. And most importantly, by tracking the results, you can easily calculate the cost per response, inquiry, or sale. Large Format 
We value your desire for innovative quality products whether it be POP displays, floor graphics, backlit signage, or vehicle wraps. With UV flatbed and latex printing capabilities, plus a large array of digital cutters, laminating and finishing solutions we not only provide you with the results to impress, we provide them with the precision and speed you need. Sheet size Agfa Flatbed Machines: 120" x 60" with thickness up to 2" thick materials HP Latex Rollfed Machines: 64" width x indefinite length Substrates that can be printed on: Substrates Roll Thicknesses Sizes Ink types Types – and Common Usages • Adhesives: Vinyl, Glow in the dark vinyl, Window, Wall graphic, wall paper • Banner: retractable or hanging. Indoor or outdoor. • Backlit media: lightbox inserts, transit sign, menu boards • Fabric: short term, backlit light boxes. • Cling: Floor, mirror, window • Paper: Poster, signs, etc • Styrene: Somewhat flexible. Long term. Thinner gauges .015, .020, .030, .040 common thicknesses. • PVC: Rigid plastic. Long term. Thicknesses 1mm • Magnet stock: Auto signs, Metal applications up to 10ft. .020 or .030 thickness • Corrugated Plastic: Yard signs, Standee cutout, POP displays. Indoor or outdoor. • Corrugated Paper: Box or carton packaging. • Foam board: Standard, Ultra Board, Gator Board • Honeycomb board: Falcon Board • Aluminum Composite: Rigid Signage. Indoor or outdoor. • Yoga Matts • Glass • Wood Creative Coating Technologies 
When adding a coating effect to your printed materials, you can really make a significant visual impact, as well as provide a level of protection. Here is a quick list of coating techniques. More information can be found at http://tkskorner.com/february23.html.
Fulfillment/Warehousing/Kitting info Our fulfillment center provides:
Backed by our sophisticated fulfillment and logistical software from bar code automation, assembly and distribution, item catalog with image verification to our 24-hour online branded storefront product ordering and online order tracking of all shipments. In-House Mailing Capabilities 
To meet growing postal challenges while providing added control and convenience, Shapco works closely with customers and the USPS to develop effective mail distribution strategies aimed at getting materials delivered quickly and cost-effective.
Response rates of direct mail depend on:
You’ll be very pleased with the results for your next annual report, book, brochure, catalog, corporate identity piece, direct mailer, padded work, pocket folder, publication, scratch-off, etc. If you'd like more information about Shapco’s mailing capabilities, visit http://tkskorner.com/may23.html. Bindery Complete bindery services including cutting, die-cutting, round cornering, folding, stitching, perfect binding and shrink wrapping, laminating, etc. to handle all aspects of your jobs. 
CAD Cutter-ZUND Truly a unique option for you and all of your projects. This machine can cut out images, shapes and sizes out of a variety of substrates. Not only can it cut out up to 2" thick material, it can give you a beveled edge as well. Ideal for POP displays, signage, backlit signage, packaging, low cost mock ups and a whole lot more. Sheet Size Thickness up to 2" thick materials Substrates that can be printed on:
HORIZON BQ 280 PUR Perfect Binder
Die Cutting High-Speed Die Cutters Brausse 1050 SE Two on site
Heidleberg Sizes: 15.75" x 22.5"
Kluge Sizes: 14" x 22"
Large Flat Bed Die-Cutter 
Regal Folder/Gluer The long in-feed and belt section allows forming, folding, taping, and inserting. Features:
600i Booklet System The 600i Booklet System is Duplo’s high-end collating and booklet making solution. Integrating the fully automatic DBM- 600 Bookletmaker with the high speed and intelligent DSC- 10/60i Suction Collators, the 600i Booklet System produces professional high-quality saddle, side, or corner-stitched booklets as well as letter landscape applications.
Utilizing state-of-the-art technology to automate and streamline the booklet making process, the 600i Booklet System requires minimal operator intervention. Users can produce up to 5,200 booklets per hour or collate up to 10,000 sets per hour into a stacker. Booklet production can be doubled, for certain applications, by adding the optional 4-stitch head kit, along with the DKT-200 Two-Knife Trimmer and Gutter Cutter module to enable 2-up booklet making. The DSC-10/60i Collators provide 10 bins and each bin can hold up to 2.6 inches of paper. Bins can be intelligently linked or separated into blocks to facilitate longer run lengths by allowing the operator to reload the empty bins without stopping or interrupting the stacking or booklet making process.  Shapco’s Marcom solution present real-time costs to create, customize, proof, order, ship, and workflows to shorten response times and reduce track printed materials. Combining a robust creative tool set with comprehensive business functions, Shapco offers you new and better ways to manage print. With Shapco’s MP, you can...
Additional Capabilities/Features
Award-Winning Experience Shapco Printing is one of the most award-winning printers:
Reduced Environmental Footprint Shapco was green before green was trendy. From the energy-efficient lighting turned on in the morning to the recycling bins taken out at night, we do our best to make a difference. Here are just a few examples. Azura TS chemistry-free plate system Digital premedia Recycling Certifications 
Loyal and Experienced Employees Committed to our 108 employees, with an average tenure of 11+ years, Shapco recently had the following anniversaries celebrated: Wow, that is outstanding in any industry! PURLs PURLs provide a level of indirection that allows the underlying Web addresses of resources to change over time without negatively affecting systems that depend on them. This capability provides continuity of references to network resources that may migrate from machine to machine for business, social, or technical reasons. PURLs with surveys fall within response mechanisms. PURLs may be included in: Shapco has been working with and managing PURLs for many years with great success. We can assist you with obtaining, managing, and sorting critical data as well as strategizing campaigns. Please keep us in mind for your next campaign or contact Tom Kubinski at 612-278-1568 to learn more. (more at http://tkskorner.com/february11.html) 
Microsites You may be asking yourself, "What is a microsite?" A microsite, also known as a landing page, minisite, or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. The microsite’s main landing page most likely has its own domain name or subdomain. Microsites are typically used to add a specialized group of information that is either editorial or commercial. Such sites may be linked into a main site or taken completely off a site’s server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness, as compared to the microsite’s broader overall parent website. Microsites are a great way for you to:
Often, microsites will be used for editorial purposes by a commercial business to add value. For example, a retailer of party goods may create a microsite with editorial content about the history of Halloween or some other holiday or event. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value for the site's visitors for branding purposes as well as providing content and keywords to facilitate greater chances of search engine inclusion. Microsites also may be used to convey in-depth information about a particular product or service, or as editorial support toward a specific product, such as a new technology. A car manufacturer, for example, may present a new hybrid vehicle and support the sales presentation with a microsite specific to explaining hybrid technology. Microsite content may:
You can have:
7 considerations for a good microsite:
Consider using multi-step landing pages (also known as conversion paths) to enable visitors to self-select the content that's most relevant to them-one or two quick choices on the landing page, followed up with a highly targeted presentation. Hundreds of experiments have shown that these conversion paths often convert much higher rates than regular landing pages because the choices give visitors a strong “information scent,” leading to a more personalized experience. If done correctly, you should obtain very favorable conversion lift metrics. Also, it may cause visitors to pursue additional microsites for more information. Shapco has been on the forefront of landing page technologies. Often, we can produce these online sales tools in a fraction of the time (and with less red tape) than corporate IT departments. Contact Tom Kubinski at 612-278-1568 before you begin your next campaign. (more at http://tkskorner.com/april11.html)   QR Codes A QR code is a specific matrix barcode (or two-dimensional code), readable by dedicated QR code readers and smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, a URL, or other data. If you want to know more about QR codes, watch this news report from the CBS Early Show to see how it will change marketing and our lives, http://www.youtube.com/watch?v=ZYDbFTai0iE. QR code benefits:
Marketing uses: If you are needing more information or specifics than what’s been provided above, please visit www.shapco.com. Before we go... If you have a production issue not discussed above that you would like me to address, or a project that needs to be looked at, please give me a call or send me an email.
As always, I will do whatever it takes to ensure you receive the best value for every marketing dollar you invest.
Connect with me on LinkedIn
You can also check out my profile, join my network and view more client comments on LinkedIn at: http://www.linkedin.com/in/tomkubinski Referrals are greatly appreciated. If you know someone I can help, or who might like to receive TK's Korner, please let me know. Take care and have a great day!
Successfully,
Tom Kubinski Printing Consultant Who Helps You Make Good Impressions TKubinski@shapco.com
Our Work Shapco has done it all — showstopping display pieces, innovative packaging, award-winning art books, direct mailers that get results, you name it — and our team is always ready for a new challenge.
Explore our portfolio and start envisioning what we can do for you. Take a Virtual Tour of Shapco and visit our Website for more information.
Virtual Tour: Shapco Printing Inc.
Website: Shapco - Minnesota's Most Awarded Offset & Digital Printer
Our Services: Advertising Specialties, Large Format, Full Service Mailing, Fulfillment / Inventory Management, e Commerce Portal, Offset Printing, Digital Printing, Packaging, Kitting etc.
Our Work: Advertising Specialties, Books, Packaging, Digital, Large Format, Booklets, Brochures, UV Offset, Direct Mail, Specialties, Menus and a whole lot more
Why Shapco: "If You Dream It, Shapco Can Print It. What can Shapco do for you?"
Did you miss an issue of TK's Korner? Click below to view!
|
Tom Kubinski 
www.shapco.com 
|
