STOCK CHOICE can yield a very different look and feel with each combination, such as using a coated sheet-gloss, dull, velvet, satin or matte with a coating technique. However, using an uncoated sheet typically will not give you any real noticeable effect or benefit.) See Picking the Right Paper.
See the following links for even more information on coating on polypropylene, polyester and nylon films.
Stora Enso's ED #4-Coatings Comparison Chart
Polypropylene-Pros & ConsPolyester-Pros & Cons
Nylon-Pros & Cons
Next I will list out a FEW items of what is included within the collection. Again there are about 50 plus different ones for you to view!
- Same image on the same stock, one having a Satin vs. Gloss Aqueous coating-great example for those who are not sure which to use.
- Subliminal World Globe materializing off of a solid light PMS background using varnishes-great for subtle differences.
- Subliminal Map materializing off of a solid metallic background run with a spot gloss and spot dull contaminated varnish-shows how you can make it as strong or weak as you may want.
- Radio waves coming out from a label pin with a combination of spot & dull varnish versus using only one varnish and contaminating it with different percentages of PMS color-great example to show you each step you could accomplish.
- Finger holding a globe computer chip over a sky background using a spot varnish and aqueous to make them stand out-helps you bring the focus to a certain area.
- Lots of different Icons on a white background using different coatings. We tried 3 different techniques to show a subtle to a very noticeable effect.
- Same as number 6., but on a purple background, again using 3 different techniques to show.
- Metallic duotone halftone image coming together with a coating over-using metallic as a duotone is always new and different.
- Spot dull varnish running underneath a flood aqueous over a solid PMS color showing line art vs. small copy-ideal for pocket folders or brochure covers.
- Same as number 9. along with halftones showing icons in the solid areas.
- 4 Color images standing out from other brochure designs/colors using a combination of spot varnish underneath flood aqueous-makes certain areas stand out from the rest.
- Halftone image run with contaminated varnish over black background-makes it stand out, a technique of its own!
- Double hit of black with a contaminated dull varnish image coming out of background.
- Process black fingerprint image coming out of a rich black background-cool look!
- Different rich black combinations with process black images coming out of the rich blacks-really a great sample for heavy coverage.
Again, it is much easier to show you examples of the previously mentioned options. They are available to you for viewing at any time. Just call me at 651-255-1225 and I'll gladly drop by to discuss options as well as show you samples consistent with what you are wanting to accomplish.
Other pertinent points when using Coatings:
(UV burn may occur with some PMS colors when coating with aqueous or UV.)
Computer to plate technology can give you a variety of screens/halftones being printed at the same time in one pass with a heavy solid. They will not fill in or require you to use two plates as you might expect by using film. How screens of 90%, 87% and 85% look with a major solid when you might be thinking the film starting point was going to be around 75%.
Printing the same PMS color on a variety of different stocks can give you a completely different color. I have a great sample that shows how one PMS red color on 15 different stocks can look as if many different ink colors were used. Keep this in mind when changing stocks, but still needing to keep a uniform, consistent look.
There are also some very helpful Paper Selection Charts available. With these, you will be able to see what type of stock within the same family may yield you the look you prefer. Let's say you have an image of a slice of cherry pie - it would be a good choice to go with a warm red paper versus a cool blue shade of white stock. The latter will make your cherry pie appear moldy while the red choice will give you a warm, enticing photo. Mmmm, dessert! You will also see examples of which uncoated, matte, silk, velvet or gloss of the same stock would be a better choice for another type of subject and why.
My Coating Technique Binder has been a great tool for me to show. Over the years I have had many interesting questions as to what would work best for a particular design or product, and have much experience working with these techniques. Hope this has helped and quite possibly will make you look like a hero on that next project!
Together, we will find the best method to make your next printed piece really stand out from the rest!
If you have a production issue not discussed above that you would like me to address, or a project that needs to be looked at, please give me a call or send me an email. I will do whatever it takes to ensure you get the best value for every marketing dollar invested.
Referrals are greatly appreciated, if you know someone I could help, or who might like to receive TK's Korner, please let me know.
"Make sure to check out other issues of TK's Korner!
Selected portions reprinted in Print & Media Buyer,
a national magazine for the print industry
read world-wide throughout Australia, Canada, India, Indonesia, Slovenia, Thailand and of course the USA."
Print & Media Buyer Magazine, Winter issue 2007
Take care and have a great day!
Successfully,
Tom Kubinski, Printing Consultant
tkubinski@sextonprinting.com
Direct: (651) 255-1225
Cell: (612) 760-3700
These are a variety of one-of-a-kind samples that are a direct result of a lot of brainstorming and tests done both on and off press over these past 18 years. Some show the same project with different techniques done to show the differences. Ask to see this binder to view just what can/cannot be done in order to accomplish something new and unique.